Does My Business Need a Blog?
A blog can serve as an essential marketing tool for any business, if you know what information to share with your audience. Through a mix of educational, thought leadership, and service-focused content, a business can drive traffic - and customers - to their website with ease.
But before you stretch those fingers and get to typing, what can a blog do for your business?
Blogging creates another digital touchpoint for your business, improving searchability and SEO ranking. If you’re in the business of building homes, and you have a website, social media presence, and blog reinforcing that service online, clients may find you more easily.
It positions you as a thought leader and trusted resource. The more you speak to not only your services, but also the expertise and knowledge you possess of your industry, the more customers will trust you to get the job done. Blogging is another tool to showcase that knowledge.
It offers another way to link back to your website. Blogs can be used on social media posts, email marketing, Google advertising, and more to promote your service and link back to your website.
Now that you know the benefits of starting a blog, what are some ideas for your first post?
10 Ideas to Kickstart Your Blog
An Introduction: How you started, how it’s going, and what you have to offer.
FAQs: Commonly asked questions of your product or service.
How-Tos: How to use your product or service, in an example or step-by-step.
Lists: Creating lists relevant to your business or industry.
Advice: How to get started in your industry, the best resources to use, etc.
Q&As: Interview your team and get to know them.
Recommendations: Reviews and recommendations from your favorite customers.
Top 10: Your top 10 on things related to your business.
Thought Leadership: Sharing a thought or idea related to your business that may not be commonly held.
Personal Experiences: Sharing relevant personal experiences for your customers to learn about the person behind the brand.
Interested in starting a blog for your business? Contact our team to see how we can help.
