5 Reasons to Hire a Social Media Agency
You have a business. You opened a dedicated social media account for said business. Now what?
Marketing is a critical function of business, with social media steadily climbing the ranks as one of the most important digital marketing tools you need to succeed. According to Neal Schaffer, 93% of marketers worldwide are using social media for business. In 2022, nearly 92% of marketers who work for companies with more than 100 employees in the United States are expected to start using social media for marketing.
Additionally, growing social media use across the globe has widely contributed to an uptick in positions that focus on social media, digital content, and overall digital marketing strategies.
For small business owners, social media is especially important, allowing you to connect with your target audience, get the word out about your company, and scope out the competition - all for free.
However, if you’re a small business owner, you likely wear most - if not all - of the hats when it comes to running it. Social media is a daunting task for those who not only don’t know how to develop a social strategy, but also don’t have the time.
If you’re struggling to manage your business and the marketing behind it, it may be time to consider using a social media agency. There are various reasons to hire a social media team, and we’ve pinpointed the top five.
Social media is a full time job. Social media management often includes creating a brand strategy, developing a content calendar, drafting said content, creating graphics, scheduling posts, staying active on your feed, researching trends in a constantly changing social landscape - sound like a lot? That’s because it is, and rarely do business owners have time to focus on every aspect of what it means to successfully market your brand on social media.
Engagement is the key to the algorithm. If you’ve been on Instagram for a minute now, you’ve probably seen all the “tips and tricks” to “hack the algorithm.” The truth is, the algorithm doesn’t need to be hacked - it simply loves engaged users. Gone are the days where follower count mattered most - according to Later, some of the most important interactions that determine your feed ranking include time spent on a post, likes, comments, saves, and taps on your profile. This includes your engagement with other users, too. The right social media agency will dedicate time each day to engage on your behalf.
Research is a necessary evil. Boring, we know - but important nevertheless. The social media landscape is constantly changing, with trends moving in and out of focus by the hour. You need a team to support you by making sure your efforts aren’t landing in yesterday’s trending hashtag. In addition, it’s important to periodically check out the competition, and social media is fair game.
Getting creative can be tough. As a small business owner, we know you’re passionate about what you do. But how many different ways can you offer the same product or service before followers get bored? What does it mean to do a before and after post? And how the heck do you make a TikTok? Allowing a social media agency to offer their expertise in content creation and, more importantly, storytelling, can give you a huge advantage over the competition.
Building online relationships with your customers is important. As social media has grown, word of mouth marketing has transformed. What was once a brief suggestion over coffee has developed into a customer tagging a friend on your post. Creating an online environment where customers trust your brand and support your content is a surefire way to grow your business quickly. A social media agency will take the steps to develop your brand tone, engage with your customers, and develop content they want to see.
While it’s easy to focus on sales efforts that directly translate to dollar signs, social media marketing is key to growing your brand’s digital presence and overall contributing to your business’ success in the long run. An agency will help with just that.
