How to Improve Your Personal Brand
Building and maintaining a strong personal brand is essential for any business owner, influencer, or other online figures in today's digital world.
Similar to a business brand, personal brands play important roles in landing you on the radar of customers and key connections for your own growth. We constantly preach about how critical adding human elements to your business is, and creating a personal brand is another way to accomplish this. It can also add another sales channel for followers who find you online before they find your business.
Here are some easy and effective tips for improving your personal brand:
Build your online presence. Start by creating and building out solid social media accounts on major platforms, such as Instagram or TikTok. Make sure to post content related to your field of expertise and interests, and do research on what channels your potential customers may be on.
Nail your visual branding. Establish a color palette, choose a font type, create a logo (if necessary), and keep it consistent across your online platforms!
Establish yourself as an expert with thought leadership. Share helpful content and advice related to your field. For example, if you are a web designer, create tutorials and share tips on how to design effective websites. Knowledge sharing is a great way to build trust in your personal brand and, in turn, the businesses you run and represent.
Network, network, network. Reach out to other professionals in your field and connect with them. Attend industry events, join online groups, follow relevant parties.
Develop valuable relationships. Get to know the people you meet and develop relationships that are beneficial to both parties. Offer help and advice to those in need and be open to receiving help. This is a critical part of networking that takes a “follow” one step further.
Promote yourself. Use your social media accounts to promote your work. Post images of your projects and link to articles or blogs you’ve written.
Stay consistent in posting and engaging. Make sure your message is consistent across all platforms and don’t ghost your followers. This will create familiarity with your audience and build your engagement.
Measure your success. Keep track of your progress and measure the success of your strategies. This will help you make adjustments and improve your brand building strategy on the go.
Personal branding can help you build trust, credibility, and authority in your field, and give you leverage when growing a business. This also applies for those who make their personal brand their business, such as influencers. With the right branding strategy, you can achieve your professional goals and find success in the online community.
How are you improving your personal branding?
