5 Ways Social Media Can Help Your Small Business Grow
Marketing may seem like a difficult task for small business owners. More likely than not, you’re probably busy, well, running every aspect of your business.
Fear not - social media is an easy-to-use marketing tool for small businesses. It lets you get the word out about your brand, directly connect with customers, and overall build your online presence.
Here are five ways small businesses can grow their business on social media:
Increase brand awareness for new followers & stay relevant for old followers. One of the easiest ways to connect with other people is through social media. Your presence on these platforms will introduce your brand to new faces and allow them to get familiar with what you do. Without social media, this might have never happened without a referral or simply passing your business on the street. In addition, it lets you show some love to your loyal customers and include them in your story.
Promote products and services for free across your social media channels. Organic social media posting is a free tool. You do not have to pay a single cent to take a photo of your product, add a description in the caption, and share it with the 3.96 billion social media users worldwide in 2022, per Oberlo. That’s a powerful opportunity if you utilize the platforms correctly.
Sell your products directly from social media channels using seller tools. Instagram and Facebook offer a free marketplace to sell your products. You’re able to tag products in your posts, show pricing, and link out to your website. The best part? Followers can choose to make a purchase directly on Instagram or head to your digital storefront. This flexibility turns customers relatively quickly.
Learn more about your target audience and their needs through social engagement. The easiest way to get to know your target customer is through social media. Engaging with your followers and timeline allow you to get familiar with how they think, what they want, and what they’re expecting of a particular industry.
Research trends in your industry to stay ahead of the competition. In addition to sharing your business and engaging with your audience, social media allows small business owners to research what’s popular in their vertical. You can also easily run a competitive analysis based on a competitor’s social media content. Note what these brands are doing wrong, what they’re doing right, and how it all relates to your business.
What are you doing to grow your small business online?
