5 Things We Love About Social Media for Business

It’s the season of love, so it’s only fitting that we share the five - of many - things we love about social media for business.

First, why use digital marketing at all? To start, digital marketing is a cost-effective, measurable way to successfully reach your audience. To visualize this reach on Instagram, to DemandSage, there are currently over 2 billion active users on the platform. Not only that - Instagram Stories reach half a billion people each day.

Second, organic social media marketing is a free tool. Anyone can create a social media account, businesses included. With this free account, businesses have access to each and every person on the platform, and with the right marketing strategy, you can reach quite a few who may be interested in what your business have to offer.

Third, creating a brand presence and loyalty has never been easier. Gone are the days where businesses and consumers communicate solely over customer service calls and emails. Today, you can have an entire conversation with a brand over direct messages or the comments section of a post. These interactions allow consumers to reach brands more easily, and also adds a human element to the brand, creating trust.

Fourth, social media is an easily measured marketing tool. All social media platforms offer a ton of useful analytics to see who your audience is, where in the world they reside, how they’re interacting with each post, and even what they do for a living (thanks, LinkedIn). With these analytics, it’s possible to change strategies as often as you need to properly engage with your audience and reach the right people.

Fifth and finally, social media offers the opportunity to interact and work with micro, macro, and celebrity influencers to further build trust and credibility around your brand. Through contractual agreements and careful targeting, influencers can greatly benefit your business by sharing your brand with their large follower base, given their popularity and the individual communities they’ve built.

What do you love about social media for business?