4 Reasons to Use Instagram Carousels

Instagram offers users plenty of ways to share their message. From still imagery, to video content, to Stories, to Guides, the platform is steadily increasing the number of ways businesses can reach their target audience with content that speaks to them.

One of these content types is Instagram Carousels, also known as slideshows. Using Instagram Carousels comes with benefits that can help businesses master the algorithm.

1. Engagement rate of posts. Search Engine Journal reported that Instagram Carousels have a higher engagement rate than a single photo or video, with the highest being those that use all 10 slides.

2. Breakdown of information. No one wants to - and most likely will not - read a novel on a single photo. Instead, make your information digestible by splitting up points on each individual images.

3. Building your brand story. The Instagram Carousel format offers a new way to share your brand story and mission. People are familiar with flipping through the pages of a book that tells a story - use that reflex to your advantage!

4. Time spent on your posts. Similar to engagement rate, the increase of time spent on a post shows the algorithm that users are interested in what you share. The result? Placing your post on more timelines for more eyes to see.

Want to get started with Instagram Carousels? Below are lists with ideas to use the content type to your advantage:

• 8 Creative Ways to Use Instagram Carousel Posts - Later

• 7 Instagram Carousel Examples to Inspire Your Content - MeetEdgar

• 11 Instagram Carousel Ideas You Need for 2022 [with examples] - Louise Myers

• 17 Creative Instagram Carousel Examples - Preview

What other ideas do you have for Instagram Carousels?